Seminars
(Photo by David Stluka Photography )
For the first time, this year’s NWFA Wood Flooring Expo featured four educational tracks:
- Marketing/Sales
- Technical
- Management
- AIA/IDCEC
Participating in an educational track allows you to focus on a specific area of your business and grow your knowledge base!
AIA/IDCEC seminars are accredited for CEUs. NWFA members can earn degree credits for attending seminars. For more information on the NWFA degree program, go to www.nwfa.org.
TUESDAY, APRIL 10
| 3 - 3:45 p.m. |
Marketing/Sales |
Blogging for Dollars – Managing Content for the Consumer Audience with Scott Avery |
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Technical |
Get Comfortable in Your Surroundings – Acclimation Dos and Donts with Charles Peterson & Mickey Moore
Check out Mickey's video about this session.
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Management |
Truth or Consequences – Distribution Profit Myths with Al Bates |
WEDNESDAY, APRIL 11
| 9 - 10:45 a.m. |
General Session |
Get Your Motor Runnin’ - Rebuilding Corporate Culture and Branding for Success with Ken Schmidt (Harley Davidson) |
| 11 - 11:45 a.m. |
Marketing/Sales |
Sticks & Stones Can Break Your Bones, But Words Can Break Your Business – Building Your Business on Referrals with Ken Schmidt |
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Technical |
Moisture, Moisture Everywhere – Find It, Fight It, Fix It with Charles Peterson |
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Management |
Friend or Foe – Working with Inspectors with Chris Zizza & Barbara Dunn
Check out Chris's video about this session.
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| 11 a.m. - 12 p.m. |
AIA/IDCEC |
Back to Basics – Wood Flooring 101 with Brenda Kubasta |
| 12 - 12:45 p.m. |
Marketing/Sales |
Beyond the Joneses – Selling to Architects & Designers with Allie Finkel |
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Technical |
Secure Your Floor – Using the Right Nailer & Technique for the Job with Curtis Richard & Kevin Mullany |
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Management |
Lawsuits, and Taxes, Estates, Oh My! – Avoiding Lawsuits, Reducing Taxes & Planning Estates with G. Kent Mangelson |
| 1 - 1:45 p.m. |
Marketing/Sales |
Fake It ‘Til Ya’ Make It – Marketing Like the Big Boys with Chris Zizza
Check out Chris's video about this session.
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Technical |
Be a Smooth Operator – Avoid Sand & Finish Call-Backs with Daniel Boone |
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Management |
Keep the Cash Flowing – Management Techniques to Keep You in the Black with Al Bates |
| 1 - 2 p.m. |
AIA/IDCEC |
It’s Not Easy Being Green – Sustainability of Wood with John Lessick |
THURSDAY, APRIL 12
| 8 - 9:45 a.m. |
Industry Issues Forum |
Grace Terpstra (Terpstra Associations for the Hardwood Federation)
Pamela Bowe (FCB2B)
Jim Gould (Floor Covering Institute)
Linda Kramme (World Wildlife Fund)
Mark Barford (National Hardwood Lumber Association)
Tom Inman (Appalachian Hardwood Manufacturers, Inc.)
Alexander von Bismarck, Environmental Investigation Agency |
| 10 - 10:45 a.m. |
Marketing/Sales |
2012 - The Year of Local Search with Chris Westmeyer |
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Technical |
Money Machines – Keep Your Equipment Profitable with Wayne Lee
Check out Wayne's video about this session.
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Management |
Jobsite Jousting – Keeping Other Trades and General Contractors at Bay with Daniel Boone
Check out Daniel's video about this session.
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| 10 - 11 a.m. |
AIA/IDCEC |
This Isn’t Your Grandma’s Floor – Ornamental Wood Floors with Brenda Kubasta |
| 11 - 11:45 a.m. |
Marketing/Sales |
He Said/She Said – Prepare Your Customer for the Job with Sprigg Lynn, Kevin Mullany |
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Technical |
Everything You’ve Always Wanted to Know About Wood Floors But Were Afraid to Ask – Contractors’ Town Hall with Todd McDonald, John Bast III, Bob Goldstein |
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Management |
What You Don’t Know Can Hurt You – EPA Lead Regulations for Flooring Professionals with Samantha Dalsing |
| 11 a.m. - 12 p.m. |
AIA/IDCEC |
Beauty is More Than Skin Deep – Maintaining & Refinishing Your Wood Floors with John Lessick |
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(Photo by Mike Busada)
(Photo by David Stluka Photography)